FOUNDING MEMBER OPPORTUNITY | Unlock exclusive founding member pricing when you enroll by December 31.
FOUNDING MEMBER OPPORTUNITY |
Unlock exclusive founding member pricing when you enroll by December 31.
BECOMING HER
UNMISTAKABLY YOU
YOU DIDN'T COME THIS FAR,
JUST TO COME THIS FAR.
Your life belongs to you. The choices,
the direction, how you live, how you lead,
and the woman you become next.
All of it is yours to build on purpose.
BECOMING
HER
UNMISTAKABLY YOU
YOU DIDN'T COME THIS FAR,
JUST TO COME THIS FAR.
Your life belongs to you.
The choices, the direction,
how you live, how you lead,
and the woman you become next.
All of it is yours to build on purpose.
When you take full ownership of your life, your image, your world, the choices in front of you change.
You become a creator instead of a victim led by your own circumstances. Life becomes creative and full of possibility when you wake up to the truth of who you are, what you want, and what you were built to do. Your career, your relationships, your health, your sense of self, none of it lives in a separate lane, and this program doesn't pretend it does. Together, we look at the satisfaction you're experiencing (or not experiencing) in both your professional and personal life. We put them side by side, explore what's working and what isn't, and identify what needs to shift so you can live and lead in greater alignment and integrity with yourself.
SheFirst coaches the whole of your life, not just the parts that show up on a resume
or that are alive at home.
When you take full ownership of your life, your image, your world, the choices in front of you change.
You become a creator instead of a victim led by your own circumstances. Life becomes creative and full of possibility when you wake up to the truth of who you are, what you want, and what you were built to do. Your career, your relationships, your health, your sense of self, none of it lives in a separate lane, and this program doesn't pretend it does. Together, we look at the satisfaction you're experiencing (or not experiencing) in both your professional and personal life. We put them side by side, explore what's working and what isn't, and identify what needs to shift so you can live and lead in greater alignment and integrity with yourself.
SheFirst coaches the whole of your life, not just the parts that show up on a resume or that are alive at home.
where you become unmistakably you, in a room built for the whole of
who you are, not the polished version who shows up for the office
and disappears everywhere else.
where you become unmistakably you,
in a room built for the whole of
who you are, not the polished version
who shows up for the office
and disappears everywhere else.
Women are powerful, creative, intuitive, and driven.
And when one woman reaches her hand forward and another reaches her hand back to take hold of the hand of another woman, her world opens. And when the world opens for one woman, it opens up for those around her. In this group, you'll learn from women fully committed to owning their lives and building them on purpose.
Women are powerful, creative, intuitive,
and driven.
And when one woman reaches her hand forward and another reaches her hand back to take hold of the hand of another woman, her world opens. And when the world opens for one woman, it opens up for those around her. In this group, you'll learn from women fully committed to owning their lives and building them on purpose.
HUNGER
“Of all the female sins, hunger is
the least forgivable; hunger for
anything, for food, sex, power,
education, even love. If we have
desires, we are expected to
conceal them, to control them,
to keep ourselves in check.
We are supposed to be objects
of desire, not desiring beings.”
― Laurie Penny, Unspeakable Things: Sex, Lies and Revolution
HUN
GER
“Of all the female sins, hunger is
the least forgivable;
hunger for
anything, for food, sex, power,
education, even love. If we have
desires, we are expected to
conceal them, to control them,
to keep ourselves in check.
We are supposed to be objects
of desire, not desiring beings.”
― Laurie Penny, Unspeakable Things: Sex, Lies and Revolution
GRETCHEN'S STORY
“Somewhere along the way, being useful became the price of mattering.”
For most of my life, my worth lived in how much I could do. I built a career on being reliable. I built a family that could count on me for anything. Somewhere along the way, being useful became the price of mattering, and I paid it without question.
Underneath all of it lived a secret. I had very thin boundaries. I over gave and over did to feel my value and worth, and I wanted to make it all look seamless. And it paid off. I have a spectacular life full of friends, family, fun, travel, and freedom. But living that way for as long as I lived it comes with a price. The over giving and the overstepping of my own internal compass made me physically ill. I was tired in a way I could not fix. I lived by a rule that love came with a price, and the price was myself, and the boundaries I needed for me. You wouldn't know it from looking at me on the outside, and my guess is you wouldn't know it, whatever that truth is for you, about you either.
I lived by that rule for years before I understood what it was costing me. I wrote about it later in my book, Break Free from Your Dirty Little Secrets: A New You in 10 Secret-Breaking Stages, because the secret had become the whole of who I was, without my noticing.
GRETCHEN'S STORY
“Somewhere along the way, being useful became the price of mattering.”
For most of my life, my worth lived in how much I could do. I built a career on being reliable. I built a family that could count on me for anything. Somewhere along the way, being useful became the price of mattering, and I paid it without question.
Underneath all of it lived a secret. I had very thin boundaries. I over gave and over did to feel my value and worth, and I wanted to make it all look seamless. And it paid off. I have a spectacular life full of friends, family, fun, travel, and freedom. But living that way for as long as I lived it comes with a price. The over giving and the overstepping of my own internal compass made me physically ill. I was tired in a way I could not fix. I lived by a rule that love came with a price, and the price was myself, and the boundaries I needed for me. You wouldn't know it from looking at me on the outside, and my guess is you wouldn't know it, whatever that truth is for you, about you either.
I lived by that rule for years before I understood what it was costing me. I wrote about it later in my book, Break Free from Your Dirty Little Secrets: A New You in 10 Secret-Breaking Stages, because the secret had become the whole of who I was, without my noticing.
Whose rules was I following?
Ownership started with a smaller question than I expected. Whose rules was I following? I began building a different life, one choice at a time. And here’s the thing, my life was already good enough, but I wanted great. I wanted to stop side stepping, eggshell walking, feeling uncomfortable, and ignoring myself. I traded it in and followed my own moral compass that led me to my true north. And to do that, I had to face myself in my entirety and take full ownership of what I had created both when I was full of joy or stuck in a trench. Making the decision that my circumstances would no longer rule me, I became the true owner of my life because I was willing to take 100% responsibility for the part I was playing, the quality of my thoughts, as well as the outcomes I was living.
That is what BecomingHer is all about.
Owning your life in all aspects.
Whose rules was I following?
Ownership started with a smaller question than I expected. Whose rules was I following? I began building a different life, one choice at a time. And here’s the thing, my life was already good enough, but I wanted great. I wanted to stop side stepping, eggshell walking, feeling uncomfortable, and ignoring myself. I traded it in and followed my own moral compass that led me to my true north. And to do that, I had to face myself in my entirety and take full ownership of what I had created both when I was full of joy or stuck in a trench. Making the decision that my circumstances would no longer rule me, I became the true owner of my life because I was willing to take 100% responsibility for the part I was playing, the quality of my thoughts, as well as the outcomes I was living.
That is what BecomingHer
is all about.
Owning your life in
all aspects.
THE POWER OF WOMEN TOGETHER
Why this Work Happens in a Group of Women
You could try to do this alone. Most women do, for years, before they find their way here. Growth compounds differently when you're surrounded by women who challenge your thinking, champion your ambitions, and support who you're becoming, personally and professionally.
1.7x
Promotion rate with strong sponsors
and peer support
94%
Female leaders reporting greater
confidence after coaching
48%
Women leaders who left a job due
to limited advancement
THE POWER OF WOMEN TOGETHER
Why this Work Happens
in a Group of Women
You could try to do this alone. Most women do, for years, before they find their way here. Growth compounds differently when you're surrounded by women who challenge your thinking, champion your ambitions, and support who you're becoming, personally
and professionally.
1.7x
Promotion rate with strong sponsors
and peer support
94%
Female leaders reporting greater
confidence after coaching
48%
Women leaders who left a job due
to limited advancement
The gap isn't ambition.
It's support.
And support is exactly what this room provides.
THE SHEFIRST EXPERIENCE
A Different Way to Build Your Life
01
Soul Before Goals
Start with who you are becoming, then build goals
that reflect the life you actually want.
02
Own Where You Stand
Use the Life Wheel to look honestly at every
part of your life and identify where you're
ready for change.
03
Choose What Comes Next
Move from reacting to creating through
Awareness, Acceptance, and Action.
THE SHEFIRST EXPERIENCE
A Different Way to
Build Your Life
01
Soul Before Goals
Start with who you are becoming, then build goals that reflect the life you actually want.
02
Own Where You Stand
Use the Life Wheel to look honestly at every
part of your life and identify where you're
ready for change.
03
Choose What Comes Next
Move from reacting to creating through
Awareness, Acceptance, and Action.
A Personal & Professional Growth
Experience Unlike Any Other
A Personal & Professional Growth Experience Unlike Any Other
One Year. A Different Way to Live and Lead.
Inside SheFirst, you'll have the coaching, community, and support to challenge old patterns,
make intentional choices, and create meaningful change in every area of your life.
01 / THE EXPERIENCE
Mastermind & Mindset
Conversations and coaching that bring your leadership, relationships, ambitions, and personal growth into the same room.
02 / THE EXPERIENCE
Hot Seat Coaching
Live, individual coaching with the group. Bring the exact challenge you're facing and work through it in real time, while everyone in the room learns and grows alongside you.
03 / THE EXPERIENCE
SheFirst Workshops & Resource Library
Workshops designed to challenge old patterns and expand your perspective, with access to recordings, tools, and resources to support your growth throughout the year.
04 / THE EXPERIENCE
SheCircle
Quarterly gatherings for meaningful connection, shared experiences, and conversations with women navigating their own personal and professional growth.
One Year. A Different
Way to Live and Lead.
Inside SheFirst, you'll have the coaching, community, and support to challenge old patterns, make intentional choices, and create meaningful change in every area of your life.
01 / THE EXPERIENCE
Mastermind & Mindset
Conversations and coaching that bring your leadership, relationships, ambitions, and personal growth into the same room.
02 / THE EXPERIENCE
Hot Seat Coaching
Live, individual coaching with the group. Bring the exact challenge you're facing and work through it in real time, while everyone in the room learns and grows alongside you.
03 / THE EXPERIENCE
SheFirst Workshops &
Resource Library
Workshops designed to challenge old patterns and expand your perspective, with access to recordings, tools, and resources to support your growth throughout the year.
04 / THE EXPERIENCE
SheCircle
Quarterly gatherings for meaningful connection, shared experiences, and conversations with women navigating their own personal and professional growth.
YOUR NEXT CHAPTER, YOUR WAY
Two Ways to Experience SheFirst
Every woman arrives with different goals and different needs. Explore the level of support that
feels right for the chapter you're ready to create.
THE CREATOR TRACK
Grow together. Lead differently.
A full year of group coaching, meaningful connection, and
intentional growth.
Two 60-minute group calls monthly
Access to SheFirst workshops
Live hot seat coaching and mastermind conversations
One SheCircle call per quarter
Full resource library and call recordings
10% off additional eligible workshops and programs
For the woman ready to grow with the support of an
extraordinary community.
YOUR INVESTMENT
$397/MONTH
$347/MONTH
FOUNDING MEMBER RATE
Save $600 on your 12-month membership
THE OWNERSHIP TRACK
Go deeper. Make it yours.
The complete SheFirst experience, with dedicated private coaching to navigate the challenges, decisions, and opportunities you're facing in your career, leadership, relationships, and life.
Everything included in The Creator Track
Twelve additional 45-minute private coaching sessions annually
One-on-one attention for your specific goals, challenges,
and decisions15% off additional eligible workshops and programs
For the woman who wants the power of community alongside personalized coaching.
YOUR INVESTMENT
$597/MONTH
$547/MONTH
FOUNDING MEMBER RATE
Save $600 on your 12-month membership
Not sure which track is right for you?
You don't have to figure that out on your own. Let's talk about where you are, what you're ready to create,
and the kind of support that makes sense for you.
YOUR NEXT CHAPTER, YOUR WAY
Two Ways to
Experience SheFirst
Every woman arrives with different goals
and different needs. Explore the level of support that feels right for the chapter
you're ready to create.
THE CREATOR TRACK
Grow together.
Lead differently.
A full year of group coaching, meaningful connection, and intentional growth.
Two 60-minute group calls monthly
Access to SheFirst workshops
Live hot seat coaching and mastermind conversations
One SheCircle call per quarter
Full resource library and call recordings
10% off additional eligible workshops and programs
For the woman ready to grow with the support of an extraordinary community.
YOUR INVESTMENT
$397/MONTH
$347/MONTH
FOUNDING MEMBER RATE
Save $600 on your
12-month membership
THE OWNERSHIP TRACK
Go deeper. Make it yours.
The complete SheFirst experience, with dedicated private coaching to navigate the challenges, decisions, and opportunities you're facing in your career, leadership, relationships, and life.
Everything included in The Creator Track
Twelve additional 45-minute private coaching sessions annually
One-on-one attention for your specific goals, challenges, and decisions
15% off additional eligible workshops and programs
For the woman who wants the power of community alongside personalized coaching.
YOUR INVESTMENT
$597/MONTH
$547/MONTH
FOUNDING MEMBER RATE
Save $600 on your
12-month membership
Not sure which track
is right for you?
You don't have to figure that out on your own. Let's talk about where you are, what you're ready to create, and the kind of support that makes sense for you.
THE WOMEN, THE WORK, THE TRANSFORMATION.
What Becomes Possible When You Choose Yourself.
IN HER OWN WORDS
“
For the first time
in years, I feel more aligned with myself than I ever have.
I've unhitched from people-pleasing and other people's expectations, and now, I feel free. I'm ready to really live."
— COCO
“
It was never about me, always my career, my kids, my parents, my husband. This program helped me access the parts of me I had boxed away so I could become the fullest version of myself in this next chapter.”
— JEANNE
“
Truly, thank you, Gretchen. These courses have been so enlightening and really helped me to peel back additional layers of what is holding me back. I appreciate your work and support immensely.”
— JORI
“
Gretchen does an amazing job of helping you see what isn't working in a way that doesn't incite fear, but instead inspires growth. The class is engaging and full of determined women committed to their development.”
— SheFirst Workshop Attendee
REFLECTIONS FROM WOMEN WHO'VE
EXPERIENCED GRETCHEN'S WORKSHOPS AND
WOMEN'S LEADERSHIP PROGRAMS.
THE WOMEN, THE WORK,
THE TRANSFORMATION.
What Becomes Possible
When You Choose Yourself.
IN HER OWN WORDS
“
For the first time
in years, I feel more aligned with myself
than I ever have.
I've unhitched from people-pleasing and other people's expectations, and now, I feel
free. I'm ready to really live."
— COCO
“
It was never about me, always my career, my kids, my parents, my husband. This program helped me access the parts of me I had boxed away so I could become the fullest version of myself in this next chapter.”
— JEANNE
“
Truly, thank you, Gretchen. These courses have been so enlightening and really helped me to peel back additional layers of what is holding me back. I appreciate your work and support immensely.”
— JORI
“
Gretchen does an amazing job of helping you see what isn't working in a way that doesn't incite fear, but instead inspires growth. The class is engaging and full of determined women committed to their development.”
— SheFirst
Workshop Attendee
REFLECTIONS FROM WOMEN WHO'VE
EXPERIENCED GRETCHEN'S WORKSHOPS AND
WOMEN'S LEADERSHIP PROGRAMS.
How Good Are You Willing
to Let Your Life Be?
You've spent years building a life, meeting expectations, and showing up for everyone around you. But what would happen if you gave yourself permission to want more, choose differently, and create a life that feels entirely your own?
What becomes possible when
you decide your life belongs to you?
How Good Are You Willing
to Let Your Life Be?
You've spent years building a life, meeting expectations, and showing up for everyone around you. But what would happen if you gave yourself permission to want more, choose differently, and create a life that feels entirely your own?
What becomes possible when you decide your life belongs to you?
THE IDENTITIES WE'VE OUTGROWN
Mother. Martyr. Manager.
We're Done.
Three identities most women have worn so long they stopped noticing they were costumes.
MOTHER
↓
Visionary
MARTYR
↓
Creator
MANAGER
↓
Owner
This is where you set them down and pick up who you actually are.
THE IDENTITIES WE'VE OUTGROWN
Mother.
Martyr.
Manager.
We're Done.
Three identities most women have
worn so long they stopped noticing
they were costumes.
MOTHER
↓
Visionary
MARTYR
↓
Creator
MANAGER
↓
Owner
This is where you set them down
and pick up who you actually are.
THE NEXT CHAPTER IS YOURS
BECOME
HER.
THE NEXT CHAPTER IS YOURS
BECOME
HER.
A different way to live. A different way to lead.
A different way to live.
A different way to lead.
THIS IS
FOR THE WOMAN WHO KNOWS THERE'S MORE.
You are already doing well. But you're
done treating well like the finish line.
You're winning, and you're still hungry for more.
You want to grow professionally and personally, without choosing between them.
You're tired of doing it alone and want women who challenge you, support you, and tell you the truth.
You're ready to take ownership of your next chapter instead of coasting on the last one.
You want real connection with women who match
your ambition.You're willing to take full responsibility for the life
you're creating.
You are ready to live boldly, love fiercely, and lead powerfully.
Without apology.
THIS IS
FOR THE WOMAN WHO KNOWS THERE'S MORE.
You are already doing well.
But you're done treating well
like the finish line.
You're winning, and you're still hungry for more.
You want to grow professionally and personally, without
choosing between them.You're tired of doing it alone and want women who challenge you, support you, and tell you the truth.
You're ready to take ownership of your next chapter instead of coasting on the last one.
You want real connection with women who match
your ambition.You're willing to take full responsibility for the life
you're creating.
You are ready to live boldly, love fiercely, and lead powerfully.
Without apology.
MEET YOUR COACH
GRETCHEN HYDO
Master Certified Coach. Author. Speaker. Mentor. Woman who knows what it means to rewrite the rules.
Gretchen Hydo is a Master Certified Coach (MCC), the highest credential awarded by the International Coaching Federation, held by fewer than 4% of coaches worldwide. For nearly two decades, she has helped executives, entrepreneurs, and high-achieving women challenge the expectations they've inherited, own their power, and create lives that reflect who they truly are.
Before becoming a coach, Gretchen built and led Chatterbox PR Ink, a boutique public relations firm where she worked with national media, managed teams, and navigated the pressures of entrepreneurship and leadership. She knows what it means to be successful on paper while recognizing there's still something more you're meant to experience.
Gretchen is the author of Break Free from Your Dirty Little Secrets, a two-time BookFest Award winner, and the creator of the Secret-Breaking System™ and ACT Method. Her clients have included Universal Music, Capitol Records, USC, and Children's Hospital of Los Angeles, and her work has been featured in Fast Company and the Chicago Tribune.
Known for her direct yet deeply compassionate coaching style, Gretchen doesn't shy away from the difficult conversations that lead to meaningful transformation. She brings professional expertise, lived experience, and a willingness to challenge the rules women have spent years following.
Because the goal isn't simply to become more successful. It's to become the woman who fully owns the life she's creating.
MEET YOUR COACH
GRETCHEN HYDO
Master Certified Coach. Author. Speaker. Mentor. Woman who knows what it means to rewrite the rules.
Gretchen Hydo is a Master Certified Coach (MCC), the highest credential awarded by the International Coaching Federation, held by fewer than 4% of coaches worldwide. For nearly two decades, she has helped executives, entrepreneurs, and high-achieving women challenge the expectations they've inherited, own their power, and create lives that reflect who they truly are.
Before becoming a coach, Gretchen built and led Chatterbox PR Ink, a boutique public relations firm where she worked with national media, managed teams, and navigated the pressures of entrepreneurship and leadership. She knows what it means to be successful on paper while recognizing there's still something more you're meant to experience.
Gretchen is the author of Break Free from Your Dirty Little Secrets, a two-time BookFest Award winner, and the creator of the Secret-Breaking System™ and ACT Method. Her clients have included Universal Music, Capitol Records, USC, and Children's Hospital of Los Angeles, and her work has been featured in Fast Company and the Chicago Tribune.
Known for her direct yet deeply compassionate coaching style, Gretchen doesn't shy away from the difficult conversations that lead to meaningful transformation. She brings professional expertise, lived experience, and a willingness to challenge the rules women have spent years following.
Because the goal isn't simply to become more successful. It's to become the woman who fully owns the life she's creating.
THE DETAILS
A Few Things You Might Be Wondering.
Is SheFirst a year-long program with a set start and end date?
SheFirst is an ongoing community you can join at any time. Each member commits to a 12-month agreement beginning on their enrollment date, with their rate locked in for that year. There's no need to wait for the next group to begin.
Are the gatherings virtual or in person?
The monthly SheFirst calls take place virtually, making it possible to connect with women wherever you are.
What happens if I miss a call?
All calls are recorded, so you can catch up on the conversations and coaching when your schedule allows.
What's the difference between the Creator Track and the Ownership Track?
The Creator Track includes monthly group coaching, SheFirst workshops, community connection, and access to the resource library.
The Ownership Track includes everything in Creator, plus twelve private, 45-minute coaching sessions throughout your year for more personalized support.
How is SheFirst different from individual coaching?
Individual coaching offers dedicated one-on-one support. SheFirst brings together Gretchen's coaching and the perspective, accountability, and encouragement of women who are also committed to creating more fulfilling lives.
Is SheFirst a personal or professional development program?
Both. Because the way you live and the way you lead aren't separate.
SheFirst looks at the whole woman, from your career and leadership to your relationships, priorities, and personal fulfillment. Together, we explore what's working, what isn't, and what needs to shift so you can make intentional choices that align with who you are and what you want.
You don't have to choose between growing personally and growing professionally. SheFirst is designed to help you do both.
What if I've never been part of a community like this?
You don't need previous coaching or personal development experience. You simply need to be ready to participate, challenge yourself, and take ownership of what comes next.
What is the commitment and refund policy?
SheFirst is a full-year commitment, and payments are nonrefundable. If you're unsure whether it's the right fit, we encourage you to have a conversation with Gretchen before enrolling.
How does founding member pricing work?
Women who join by December 31, 2026, lock in the founding member rate for their first year. After that date, new members will enroll at the standard rate.
THE DETAILS
A Few Things You
Might Be Wondering.
Is SheFirst a year-long program with a set start and end date?
SheFirst is an ongoing community you can join at any time. Each member commits to a 12-month agreement beginning on their enrollment date, with their rate locked in for that year. There's no need to wait for the next group to begin.
Are the gatherings virtual or in person?
The monthly SheFirst calls take place virtually, making it possible to connect with women wherever you are.
What happens if I miss a call?
All calls are recorded, so you can catch up on the conversations and coaching when your schedule allows.
What's the difference between the Creator Track and the Ownership Track?
The Creator Track includes monthly group coaching, SheFirst workshops, community connection, and access to the resource library.
The Ownership Track includes everything in Creator, plus twelve private, 45-minute coaching sessions throughout your year for more personalized support.
How is SheFirst different from individual coaching?
Individual coaching offers dedicated one-on-one support. SheFirst brings together Gretchen's coaching and the perspective, accountability, and encouragement of women who are also committed to creating more fulfilling lives.
Is SheFirst a personal or professional development program?
Both. Because the way you live and the way you lead aren't separate.
SheFirst looks at the whole woman, from your career and leadership to your relationships, priorities, and personal fulfillment. Together, we explore what's working, what isn't, and what needs to shift so you can make intentional choices that align with who you are and what you want.
You don't have to choose between growing personally and growing professionally. SheFirst is designed to help you do both.
What if I've never been part of a community like this?
You don't need previous coaching or personal development experience. You simply need to be ready to participate, challenge yourself, and take ownership of what comes next.
What is the commitment and refund policy?
SheFirst is a full-year commitment, and payments are nonrefundable. If you're unsure whether it's the right fit, we encourage you to have a conversation with Gretchen before enrolling.
How does founding member pricing work?
Women who join by December 31, 2026, lock in the founding member rate for their first year. After that date, new members will enroll at the standard rate.
YOUR NEXT CHAPTER STARTS HERE
You Already Know
There's More.
YOUR NEXT CHAPTER STARTS HERE
You Already Know
There's More.
Now it's time to claim it.
You don't need another year of waiting for the right moment.
You need a place to grow, women who will challenge and support you,
and the courage to take ownership of what's next in your life and leadership.
Your future self will thank you.
Now it's time to claim it.
You don't need another year of waiting for the right moment.
You need a place to grow, women who will challenge and support you,
and the courage to take ownership of what's next in your life and leadership.
Your future self will thank you.
© 2026 Gretchen Hydo International. All Rights Reserved.
© 2026 Gretchen Hydo International. All Rights Reserved.